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WIP VISUAL JOURNAL
This is an ongoing and deeply personal visual journal centred on the exploration of self and the intricate tapestry of nature, people, and our surroundings.
More visuals about this project can be found on my personal ins.
GRAPHIC DESIGN
ART DIRECTION
PERSONAL
01.
01
DEPOP 22/23 BRAND REFRESH
In this project, the team investigates how to broaden the brand’s visual appeal to the audience as well as refine the graphic, motion and art direction guidelines of the brand.
Credit (2022)
Creative director: Graham Rounthwaite
Art direction / graphic & motion design: Chris Ansah, Yan Lu / Mao, Ying Shen
Creative lead: Declan Higgins, Coral Garvey, Megan Tynan O’Mahony
Credit (2023)
Creative director: Graham Rounthwaite
Art direction / graphic & motion design: Ying Shen
GRAPHIC DESIGN
ART DIRECTION
BRAND DESIGN & CAMPAIGN
02.
02.
02
TOMMY HILFIGER x DEPOP
The Tommy Hilfiger x Depop partnership was a collection consisting of pre-loved Tommy Hilfiger and Tommy Jeans pieces from their consumer take back programme and (partially) damaged pieces from retail stores, wholesale and e-commerce. Each piece was refreshed, repaired and curated for Depop's UK based community. We created a shoot reflective of the Hilfiger signature style and Pantones from their logo with a nod to 90's and 00's working with members of the Depop community who styled the pieces themselves.
Credit
Creative Lead: Nicole Chen
Art direction: Ying Shen
Graphic design: Yan Lu/ Mao, Ying Shen
Videographer: Tom Morsli
Stylist: Rubina Marchiori
Photographer: Dean Martindale
Producer: Kristiane Wentzel
GRAPHIC DESIGN
ART DIRECTION
CAMPAIGN
03.
03.
03
DR.MARTEN
Credit:
Creative Lead: Coral Garvey
Art Direction: Ying Shen
Graphic & motion design: Ying Shen
Videographer: Tom Morsli
Video Editor: Tom Morsli, Piers Crosby
Stylist: Rubina Marchiori
Producer: Kristiane Wentzel
GRAPHIC DESIGN
ART DIRECTION
CAMPAIGN
04.
04
DEPOP 22/23 ATL CAMPAIGN OOH
Credit:
Creative director: Graham Rounthwaite
Creative Lead: Nicole Chen
Art direction & Graphic: Ying Shen
GRAPHIC DESIGN
ART DIRECTION
CAMPAIGN
05.
05
21/22 MIX CAMPAIGNS
GRAPHIC DESIGN
ART DIRECTION
CAMPAIGN
06.
06
AW19 FASHION PRESENTATION VISUALS
Please visit my FASHION page to discover more about this project.
Creative director: Ying Shen
Art direction: Ying Shen
Graphic design: Ying Shen
Show director: Karlmond Tang
Set design: Lydia Chan
Hair: Roger Cho
Makeup: Gareth Harris
Stylist: Wilona
Videographer: Mike Olliston
Jewellery: Jozy Zhuoyi
PR: May Concepts
GRAPHIC DESIGN
ART DIRECTION
BRAND DESIGN & CAMPAIGN
07.
07.
07
SS20 FASHION PRESENTATION VISUALS
Please visit my FASHION page to discover more about this project.
Creative director: Ying Shen
Art direction: Ying Shen
Graphic design: Ying Shen
Set design: Lydia Chan
Show director: Karlmond Tang
Show producer: Anne Lomax
Hair: Roger Cho
Makeup: Riona O’Sullivan
Photographer: Jan Stasiuk
GRAPHIC DESIGN
ART DIRECTION
BRAND DESIGN & CAMPAIGN
08.
08
SS19 FASHION PRESENTATION VISUALS
Please visit my FASHION page to discover more about this project.
Credit
Creative director: Ying Shen
Art direction: Ying Shen
Graphic design: Ying Shen
Show producer: Andreas Pappamikail
Hair: Roger Cho
Makeup: Gareth Harris
Stylist: Ewa Awe
Photographer: Olivier Claisse
GRAPHIC DESIGN
ART DIRECTION
BRAND DESIGN & CAMPAIGN
10
CATWALK VISUALS
GRAPHIC DESIGN
ART DIRECTION
BRAND DESIGN
10.
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